Global Coffee
Fair Trade
New Initiative
Coffee Beans
#backtotheroots
Global Coffee: Planting Seeds for a New
Initiative
A Personal Story about Fair Trade with Global
Coffee
I have been a
member of Global Coffee for more than a decade. I sincerely believe that Global
Coffee provides the best product in the world based upon the most ethical
practices. Fair trade practices are the heart of our organization. Our coffee
suppliers and laborers matter to our organization. It is for this reason I was
happy and excited to not only hear about the new initiative, but to also be
able to participate in the Back to the Roots Initiative.
The New Initiative
This initiative focuses on people like
me who work for the company and most importantly the beans, that provide our
superior quality product. I have seen
the change that fair trade practices bring to coffee suppliers, especially
those in developing and under developed countries. This new initiative shows
the positive change and effects that fair trade practices bring to our
suppliers. The initiative follows the journey of the coffee; from seed, to
plant, to bean, to grinding facility, and all the way up to the product being
on our shelves. Global Coffee is giving voices to our agricultural workers. We
are going back to the values that our company was built upon. Global Coffee is
beginning the “To the Roots” initiative. This program will show the
journey each can of ground coffee makes and be shown in a printed label on each
and every can. This label will sport a map of your coffee's journey and
showcase a first-hand account from the proud, fairly paid employees that put
their hard work into creating our products.
The journey
your coffee makes can also be more intricately followed on our website: www.GCInc.com,
as well as on Twitter #BackToTheRoots. With the help of our website,
the consumer will be able to take interactive tours through our facilities
around the globe. These tours will be frequently updated with our new
employees and their backstories. We want to show off our commitment to
fair trade practices and get people even more involved in the process and how
very essential it is. These updated platforms offer consumers the
opportunity to get further involved in maintaining fair trade practices on
their own as well, offering ways to bolster employees’ wages and help make fair
trade practices more affordable to every coffee company globally. Global Coffee
has been providing superior quality, ethically produced coffee for the last 100
years. We are dedicated to not only the quality of our product but the
quality of life for the people who produce it.
You can continue to expect that Global Coffee will remain vigilant in
only producing fair trade products, and working hard to further the agenda of
fair trade practices.
I urge users to
use the comment box below to comment about the new initiative and to also use
Twitter to talk about what Global Coffee means to you using #BackToTheRoots.
Comment Box:
Meta-description: Global Coffee launches a new initiative
to focus on returning to free trade policies and procedures.
For any further questions or concerns about our new initiative, please feel free to contact:
Kirsten Jackson
Executive of Public Relations
GlobalCoffee@gmail.com
122 Coffee Street
Statesboro, Georgia
Ph: 222-333-4565
LinkedIn Profile
Global Coffee: Leader of Fair Trade Coffee Beans
Global Coffee has been the number one coffee bean distributor for over 80 years. We provide high quality coffee beans while also maintaining fair trade practices. Our distributors, suppliers, and consumers all benefit the national economy of emerging countries around the globe. Not only are we the number one coffee chain in the business, but we are the forerunners of the fair trade mission. Our quest is to protect all of our coffee bean suppliers and provide consumers with beans they can trust and take comfort in the fact that the beans are creating a superior quality of life for those that produce them.
Our vision is to give back to the communities that grow our product. We have been able to save whole villages and improve basic utilities for over a dozen communities that work with our company.
Please feel free to reach out to our company or look for more iinformation about what we do for others at our blog: globalcoffeestatesboro.blogspot.com/
For those who are seeking employment or would like to partner with the company or any other professional questions, please use the contact information below:
Global Coffee: Leader of Fair Trade Coffee Beans
Global Coffee has been the number one coffee bean distributor for over 80 years. We provide high quality coffee beans while also maintaining fair trade practices. Our distributors, suppliers, and consumers all benefit the national economy of emerging countries around the globe. Not only are we the number one coffee chain in the business, but we are the forerunners of the fair trade mission. Our quest is to protect all of our coffee bean suppliers and provide consumers with beans they can trust and take comfort in the fact that the beans are creating a superior quality of life for those that produce them.
Our vision is to give back to the communities that grow our product. We have been able to save whole villages and improve basic utilities for over a dozen communities that work with our company.
Please feel free to reach out to our company or look for more iinformation about what we do for others at our blog: globalcoffeestatesboro.blogspot.com/
For those who are seeking employment or would like to partner with the company or any other professional questions, please use the contact information below:
Kirsten Jackson
Executive of Public Relations
GlobalCoffee@gmail.com
122 Coffee Street
Statesboro, Georgia
Ph: 222-333-4565
